CAD/CAM, The Drill Project: Product Design Brief

After evaluating the new ‘Drill’ brief, I decided to design a drill for ‘Design Students’. My decision making behind choosing this target market was due to the fact that I can relate to this group directly.


Your brief is to design a new 18v cordless drill to be manufactured by SPC. The new design must be styled to appeal to one of the following target markets: design students, DIY hobbyists, enthusiast hobbyists (prosumers) or professional trades people. Your new design may be aligned with an existing brand or you may create your own.

Your design must:

  • be appropriately styled (i.e. aesthetically pleasing and desirable)
  • be functionally credible
  • be ethically and socially responsible
  • consider the 4R’s
  • be developed using the CAD-CAMM product development process.

In addition, in order to reduce development costs, you should re-use the existing trigger switch, motor, chuck and gearbox. . All other components must be designed to appeal to the chosen target market. This includes a new heavy duty 18v battery pack which must accommodate 10 standard lithium ion 18650 rechargeable cells.


‘The Sustainable Products Company’ (SPC) is a [fictional] company based in Mid Wales. The company believes strongly in socially responsible design and specialises in the manufacture of ethical and sustainable consumer products that are marketed under a wide range of brand names. Their factory is powered by renewable sources (including solar collectors, a wind farm and a hydro-electric facility) and has the following manufacturing facilitates:

  •  Injection Moulding of recycled polymers
  • Sand Casting & Die Casting of recycled Aluminium
  • CNC Punch Pressing of sheet Aluminium and Steel (plus general sheet metal fabrication)
  • CNC Turning of Aluminium and Steel
  • CNC Milling of Aluminium and Steel
  • CNC Routing of Wood (plus general wood fabrication)

The company’s market USP is the redesign and manufacture of consumer products to make them as sustainable as possible. This typically involves the application of the “4R’s”.

1) Reduce the quantity of materials used and source from renewable sources wherever possible.

2) Re-use materials or components wherever possible.

3) Recycle all scrap materials that cannot be re-used.

4) Repair-ability. Increase the useful life of the product using Design for Repair (DfR)


Saturday night my computer with all my work from the last two years including my BBC work which was due in two days crashed! Richard agreed to extend my deadline by one day. I had to start from scratch which was devastating, but after several mental breakdowns, a laptop down, and several sleepless nights I submitted my presentation boards. Because of all this havoc the quality of my work definitely wasn’t at the standard which it could have been but I’m just relieved that I had something to hand in, although I highly doubt my work will get much further in the competition now.

And just as I thought that all of the stress with technology was over, I came in today to continue my field project to discover that my hard drive was no longer working. GREAT!

Year Two, Term One, Week One.

The start of second year was a bit of a shock to the system. I was expecting it to be similar to first year, but they were incomparable. First term of first year we were set multiple one week projects, where as this year we were given a live brief from the BBC which is due to be completed of the 6th December, which really threw us all in the deep end!

We has a choice of two brief, one created by the company Orange box which was to design a ‘height adjustable pull-up work table for soft seating environments’.  And the second choice was created by the company Bisley which was a ‘multi functional storage unit to fit and adapt within the Bisley range’.

It seemed that the majority of the class new straight away which brief they were going to continue doing, which made me feel lost since I was completely unsure. Although, The benefit of not knowing my preference meant that when continuing research into both brands, I was completely open minded.

I have now finished the research process, and at this current moment I am leaning more towards the Bisley brief. Personally, I think I could have more fun with this brief and would like to try and apply a ‘Memphis Group’ like style to my design.

I am excited to start designing this week, but I also excited to be going on a last minute trip to Tiree with the University getting involved in the ‘Tiree Tech Wave’! As excited as I am, I am also very nervous, being the only second year Product Designers going, but I did not want to allow that tot stop me. So far I have not gotten to know third year Product Design so well, so this will be a great opportunity to do so, and learn from those who are further on in their education process.